Platform
Tracking and routing built for transparency.
Our internal platform standardises how traffic is measured and routed across offers. It is designed to support compliance, partner reporting, and rapid iteration.
Event logging
Click and redirect events are logged in an audit-friendly format for monitoring and troubleshooting.
- Consistent click IDs and source parameters.
- Funnel step logging (where applicable).
- Fast diagnosis of drop-offs and anomalies.
Routing rules
Rule-based eligibility by GEO/device/source to keep traffic aligned with offer requirements.
- Country allow-lists and OS checks.
- Rate limits & cooldown controls where needed.
- Fail-safe fallback routing to avoid traffic loss.
Quality controls
Controls to reduce invalid traffic and improve partner outcomes.
- Source-level monitoring and suppression.
- Bot/abuse heuristics and basic filtering.
- Feedback loop with network/advertiser policy.
Integrations
Partner-ready by default
We support standard affiliate tracking patterns, including SubIDs and postback workflows.
SubID transparency
Traffic is tagged by source to support optimisation and compliance review.
- Source / campaign identifiers.
- Country and device context where permitted.
- Consistency across funnels.
Postbacks
We can receive and process conversion callbacks to close the loop and improve quality.
- Standard click_id mapping.
- Flexible parameter mapping.
- Reporting and optimisation workflow.